For the past couple years I’ve been sort of kind of obsessed with newsletters. Okay, obsessed might be a strong word, but yes I’ve been into them quite a lot. Previously, I’ve always been quick to subscribe to newsletters and mailing lists too. However, I feel like in the past two years or so, newsletters have evolved in such a grand way. While they used to be mostly for promoting products and services, now newsletters can be used for just about anything—including building a community, update readers on blogs and sharing interesting projects. Some of the ones I subscribe to include Homwork and The Discoverer. I think a lot of bloggers and artists have started to create their own too. It is deemed to be one of the most effective way to reach out to your followers without being a little too in-your-face, while still engaging to a curated range of recipients.
If you want to build a solid readership or subtly keep in touch with your audience or get the word out there on your small business, I think newsletter will be a great option. Not only is it already curated to a specific group of willing party, it can also pack a number of topics in one go. Now, you may be thinking, “I ain’t got no programming or designing skills, how the hell am I going to accomplish that?” Lucky for you, in this day and age, there are numerous companies who offer services to help you on this department—including Emma.
Emma is a Campaign Monitor company, specialising in email marketing services—including strategy sessions, expert training, custom design and technical needs. They have a team of experts ready to help you construct your own email marketing strategy and put it into action—be it a one-time thing or a continuous relationship. They also provide perfectly segmented industry solutions to fit your needs; you need only to go to their website and click whichever category suits your business best. With three packages to choose from, Emma offers you varying benefits to best serve your marketing purposes. Of course, if you’re still unsure about them, you can always ask for a demo—no problem. Plus, if you’re confused and completely clueless about this whole thing, their sales team are always ready to chat with you through everything. Not so scary, is it?
The best part of Emma, in my opinion anyway, is their resource department. Man, the whole part is filled with countless tips and tricks on email marketing and newsletter—including interviews with successful figures from established brands. They have tips for everyone, including bloggers, restaurant owners, fitness trainers and local businesses. Their podcast called Behind the Glasses—which sounds brilliant to me—is almost exclusively interviews with some of the very best minds in marketing from places like Google, DoSomething.org and Design Matters. You can even download some more thorough guides and strategy to read later, if you want. I mean, what more could you ask for?
Now, whether you’re a blogger, a small business owner, an accountant or a fitness trainer, Emma might be the perfect fit for you to spread your net into the world and gain more regular clients, readers or customers. They can help you create a relationship with those who already know you too—so no need to worry about losing their trust. And, hey, if you’re doubtful, you can always go for a demo, right? Nothing to lose, I’d say.
This post is brought to you by Campaign Monitor. It is the first of a two-part campaign. All opinions expressed are 100% my own.
For the past couple years I’ve been sort of kind of obsessed with newsletters. Okay, obsessed might be a strong word, but yes I’ve been into them quite a lot. Previously, I’ve always been quick to subscribe to newsletters and mailing lists too. However, I feel like in the past two years or so, newsletters have evolved in such a grand way. While they used to be mostly for promoting products and services, now newsletters can be used for just about anything—including building a community, update readers on blogs and sharing interesting projects. Some of the ones I subscribe to include Homwork and The Discoverer. I think a lot of bloggers and artists have started to create their own too. It is deemed to be one of the most effective way to reach out to your followers without being a little too in-your-face, while still engaging to a curated range of recipients.
If you want to build a solid readership or subtly keep in touch with your audience or get the word out there on your small business, I think newsletter will be a great option. Not only is it already curated to a specific group of willing party, it can also pack a number of topics in one go. Now, you may be thinking, “I ain’t got no programming or designing skills, how the hell am I going to accomplish that?” Lucky for you, in this day and age, there are numerous companies who offer services to help you on this department—including Emma.
Emma is a Campaign Monitor company, specialising in email marketing services—including strategy sessions, expert training, custom design and technical needs. They have a team of experts ready to help you construct your own email marketing strategy and put it into action—be it a one-time thing or a continuous relationship. They also provide perfectly segmented industry solutions to fit your needs; you need only to go to their website and click whichever category suits your business best. With three packages to choose from, Emma offers you varying benefits to best serve your marketing purposes. Of course, if you’re still unsure about them, you can always ask for a demo—no problem. Plus, if you’re confused and completely clueless about this whole thing, their sales team are always ready to chat with you through everything. Not so scary, is it?
The best part of Emma, in my opinion anyway, is their resource department. Man, the whole part is filled with countless tips and tricks on email marketing and newsletter—including interviews with successful figures from established brands. They have tips for everyone, including bloggers, restaurant owners, fitness trainers and local businesses. Their podcast called Behind the Glasses—which sounds brilliant to me—is almost exclusively interviews with some of the very best minds in marketing from places like Google, DoSomething.org and Design Matters. You can even download some more thorough guides and strategy to read later, if you want. I mean, what more could you ask for?
Now, whether you’re a blogger, a small business owner, an accountant or a fitness trainer, Emma might be the perfect fit for you to spread your net into the world and gain more regular clients, readers or customers. They can help you create a relationship with those who already know you too—so no need to worry about losing their trust. And, hey, if you’re doubtful, you can always go for a demo, right? Nothing to lose, I’d say.
This post is brought to you by Campaign Monitor. It is the first of a two-part campaign. All opinions expressed are 100% my own.